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Digital Signage allows to show informative and promotional messages on the auxiliary monitors connected to the DigiEye systems. Compared to the traditional advertising media, this form of communication is more dynamic and direct. It allows to send specific messages to defined targets and targeted customers; it also allows to update quickly and efficiently the contents of the information to be communicated. Besides, the DigiEye Digital Signage is able to add titling and information updated in real time (crawl) and to send out specific messages in case of emergency situations.